MCDONALD’S | BRAND SOCIAL

THE ASK:

Create topical content across social media channels, that allowed the brand voice to enter the social space organically with a focus on engagement.

CAMPAIGN BACKGROUND:

McDonald’s had a strong visual identity and brand voice that had to be met.

So those elements were kept in mind when creating posts that added to summer occasions people were already enjoying.

MY ROLE:

Concepting and writing for social across different products.

My very first professional work as an intern.

I’m still lovin’ it.

AD: Leslie John