THE ASK:

Simplify the printer shopping process and humanize the language to make it easy for people to find their perfect printer.

CAMPAIGN BACKGROUND:

We were tasked with redesigning HP’s e-commerce pages and transforming the shopping experience into an less painful one.

The work was created online on Amazon brand store pages and product description pages.

MY ROLE:

Writing copy across multiple e-commerce assets to simplify the printer shopping process.

AMAZON BRAND PAGE REDESIGN

People hate shopping for a printer!

In reality, all people want from their printer is for it to print without any of the frills and the copy in the category makes that a barrier when it comes to making a purchase.

So we made it seamless to find the perfect printer based on the needs of the consumers.

AMAZON PDPs & BTF

We applied the same exercise of simplification to other products in their portfolio, by taking complicated tech jargon and making it easy for humans to understand.