THE ASK:

We were challenged to create breakthrough content for social that positioned Pedialyte as an electrolyte solution for adults.

CAMPAIGN BACKGROUND:

So we showed the various Pedialyte products in action to compete with the best of them, because they actually have more electrolytes than any of them.

MY ROLE:

Writing social copy across different products. Concepting video content and collaborating with a production house to create video content.

Post Copy: Pedialyte AdvancedCare® Plus Powder is ready to go wherever your adventure takes you.

Post Copy: Pedialyte AdvancedCare® Plus Powder make fast hydration easier than ever.

PEDIALYTE SPORT

We showed Pedialyte Sport as a convenient electrolyte solution for any and all types of workouts.

Post Copy: Fast Hydration is as easy as 1,2,3 with the on-the-go convenience of Pedialyte Sport® Powder Packs.

Post Copy: Get fast hydration to power through every set with Pedialyte Sport® Powder Packs.

PEDIALYTE WITH IMMUNE SUPPORT

We were tasked with the same exercise for another product in their portfolio.

This time we wanted to show that Pedialyte with Immune Support packed a healthy punch to help people power through their days.

Post Copy: Get ready for the upcoming season with fast hydration to get going.

Post Copy: Pedialyte with Immune Support helps you get ready to take on whatever the season throws at you.